VIP e-liquids are one of the biggest and best know brands in the UK. VIP has had brand Visibility for many years.
British America tobacco acquired the VIP business and the focus switched. Products like Vype e-liquid, Vype ePen 3 and Vype ePod became the priority.
BAT made the bold decision to change the VIP liquid formula which seen irate customers condemn the changes.
This saw the emergence of a new brand from the flames of the VIP demise.
Vapecom is a new brand that took the original VIP recipe and rebrand.
Vapecom E-liquid was launched with the aim to let VIP customers can get the product they have loved for many years. We have seen some early adopters of the brand including a large selection of VIP franchisees. Online retailers such as ClickVape.co.uk and many more.
As Vype continue to take market share with the impressive brand it has moved its attention away from the VIP brand. This has seen Vapecom bring to life those key VIP flavours such as British Gold, Triple Menthol Ice, Black Ice and many more.
It will be interesting to see if Vapecom can have even a small amount of the success the once industry leader VIP’s enjoyed.
One thing is for sure is lots of those life long VIP customers can now get the e-liquid they love from Vapecom.